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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Q 1. Reflect for some time on your own consumer buying behavior, both in a store and online. Describe in your own words your buying behavior. Compare and contrast your buying behaviors in-store and online. 2. Match your descriptions with those in our text. How do your behaviors line up? How are they different?3. Outline how you think a market researcher might describe your behavior as a consumer.4. What have you discovered about consumer buying behavior while completing this assignment?

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When I analyzed my own buying behavior as a consumer then with the help of this week's study I got to know a lot about it. There is a certain similarity between in-store and online purchases that I make and that is I always land up going for other products that I do not have the intention of purchasing at first go, but this is much less online than in-store.